Francesco Rinaldi made sure that bottles of Barolo Cannubi and Barolo Brunate were present on the tables of those who wrote history, for example in 1949 at the celebrations in occasion of the Italian entry into the North Atlantic Treaty Organization. 
In the sixties Luciano and Michele, sons of Francesco, continued the family activity making the company grow steadily.
In the nineties Paola and Piera took over and decided it was time for a more modern approach and internationalized sales; today the USA is the most important market followed by Northern Europe and part of the Far East.
The philosophy of our company, a blend of Barolo, history and tradition is still inspired by the hill that had charmed Giovanni Rinaldi two centuries earlier.